Creativity amid the Pandemic
“What is your favorite topic, and why did this resonate with you, and how will this impact your life?”
When the COVID-19 pandemic hit, I got sent back to my hometown in Naga City. Just a little background, Naga City is in Camarines Sur, and it is a medium-sized city. Here, businesses are just starting to bloom, and the city has yet to be saturated. Thus, early on the pandemic, I saw an opportunity to start an online business.
After months of just staying home, with no allowance, and doing the same routine, my younger sister and I had the courage to finally start a small business. We started selling pre-arranged dried flowers in August of 2020. The business slowly gained traction, and we eventually curated gift boxes, and collaborated with other businesses. The business did well, and we eventually decided to legally register our business with the Department of Trade and Industry, and the Bureau of Internal Revenue. Eight months after, we now have a physical stall.
At first, my sister and I struggled with creativity. We have no idea how to arrange flowers, and we have no idea where to get stocks. Slowly, we were able to learn how to arrange flowers, and we were able to import flowers directly from other countries. To sustain the business, we had to resort to Facebook advertisements, and boost our social media presence. Eventually, we thought of a model that could cater to all clients, our products should be affordable, and we should have products for the higher end of the market. Basically, we simply try to adapt to the client’s budget and be flexible enough to the clients’ needs. I guess that is our best-selling point.
Honestly, we still struggle with product innovation and creativity even after eight months. Personally, I am not used to showing my creative side, and neither does my sister as she is in the Medical field. But, our small business requires that we remain creative through and through. We cannot just be selling one arrangement; the business entails that we always squeeze our creative juices to be able to create products that can cater to different seasons and events such as intimate celebrations and weddings. We have also innovated our products to fit the season — we have gift boxes for Christmas, Valentine’s, and birthdays.
That is why I highly resonate with the module “What is Creativity.” This module helped me understand what creativity is really about.
“Creativity isn’t always about the grand, unique, and compelling. Sometimes it’s just simply seeing what others didn’t. But creativity is not letting your ideas sit inside your head as it calls us to take action making the unrealized patterns in this world a reality for all.”
Simply put, I learned that Creativity should always be exercised through actions, and making my ideas happen. It’s about making the ideas in my head tangible.
As a final note, having a start-up online business in the province entails that we use our creative senses for our marketing and sales strategy to work. This heavily requires an in-depth understanding of what Creativity truly is, and what it takes to be able to exercise it. With the help of the course, it made me realize that ideas should be translated to action, and that, little by little, creativity can help us go a long way.